Influencer marketing has become an essential lever in digital marketing. It’s a marketing strategy that involves collaborating with influencers, which are people who have a significant and credible presence on social media or in other online niches.
These individuals use their influence to promote products or services to their audience. The aim is to leverage the trust and relationships that influencers have established with their followers to influence their purchasing decisions or perceptions of a brand.
Some key figures for influencer marketing in France in 2023:
- 49% of consumers rely on influencer recommendations, and 82% trust opinions shared on social media for their purchasing decisions
- 70% of teenage YouTube subscribers identify more with YouTube creators than celebrities, underlining the importance of micro-influencers and their high engagement rates.
These statistics highlight the growing importance of influencer marketing in brand strategies, particularly with younger generations who value the authenticity and personal engagement of influencers.
Why work with influencer marketing?
Influencer marketing allows you to diversify your affiliation mix, so you’re not dependent on traditional levers.
The benefits of influencer marketing include:
- Increased visibility and reach: Influencers can help you reach a larger, more diverse audience.
- Credibility and trust: Subscribers often trust influencer recommendations, which can increase brand credibility.
- Authentic, engaging content: Influencers create relatable content that can engage the audience in a natural way.
- Precise targeting: Influencers often have specific niches, enabling brands to target particular market segments.
- Boosts SEO: Mentions and links from influential sources can improve search engine rankings.
- Measurable ROI: Influencer marketing ROI can be tracked through affiliations and promotional codes.
- Trend adaptability: Influencers are often at the forefront of trends, enabling brands to stay relevant.
- Community engagement: Influencer campaigns encourage engagement, which can lead to a more active and committed online community for the brand.
Who are Influencers and what are their roles?
An influencer is someone who creates content on a recurring basis on their blog and/or social networks, and has a large enough community to be heard. They stand out in specific niches, ranging from beauty and fashion to technology, cooking, travel and many other fields. Their main strength lies in their ability to engage and retain their audience, who often see them as reliable sources of inspiration and information.
These influencers are present on various networks such as Instagram, Facebook, Twitch, YouTube, TikTok, and Pinterest, covering a wide range of audiences and themes.
Why influence marketing via Kwanko & how to integrate it into your affiliation mix?
Since the launch of the influence marketing lever in 2016, Kwanko has achieved over 200 collaborations thanks to a network that includes more than 3,500 influencers spread across various platforms, such as Instagram, Twitch, YouTube, TikTok and Pinterest.
Kwanko offers you the opportunity to outsource influencer marketing, combining strategy and performance measurement. The aim is to work with a mix of nano, micro and macro influencers to combine engagement, visibility and performance, in line with your brand values and your promoted products/services.
The keys to a successful influencer campaign:
- A team experienced in influencer and content issues at your disposal
- Advice on influencers, remuneration, distribution and the most suitable media for your campaign
- Animation of the campaign during peak and off-peak periods to maximize operations and achieve growing results
- Analysis and recommendations on influencer systems, using Kwanko technologies to track publications on social networks and measure the performance of influencers and their content.
The KWANKO advantage: Kwanko offers you the opportunity to develop influence marketing with a ROI vision, thanks to its experience in performance marketing.
Track your sales on social networks with Voucher Tag:
Today, social networks are mainly consulted in a mobile environment, which makes tracking performance a complex task, especially when the advertiser doesn’t have a dedicated application. This is where Kwanko’s Voucher Tag comes in. This innovative technology makes it possible to track sales based on a promotional code, offering numerous advantages for both advertisers and influencers.
Advantages for advertisers:
- Better analysis of individual influencer performance thanks to sales tracking by promo code.
- Track sales even if the user changes device.
- Precise measurement of return on investment (ROI) on influencer marketing leverage.
Benefits for influencers:
- Simplified set-up: the use of trackable links is no longer mandatory.
- Rewards for all sales made via an exclusive code.
- Exclusive promotion code for each influencer, generating more engagement within their communities.
- Re-allocation of sales to the right business contributor, even if the promo code is used on coupon sites.
- lower cost than other forms of advertising
To sum up…
Influencers, as social media personalities, offer a unique opportunity to reach a wider and more engaged audience. Their ability to increase visibility, reinforce credibility and create quality content enables companies to build authentic relationships with their customers. Thanks to a variety of offerings and innovative technologies, companies can maximize their impact in influencer marketing. In an ever-changing digital landscape, collaboration with influencers offers considerable potential for strengthening online presence and business success.
If you’d like to find out more about relaunching your influencer campaign, please don’t hesitate to contact our team: email@example.com