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QSP Summit 2019 Kwanko
QSP Summit 2019 Kwanko
QSP Summit 2019 Kwanko
QSP Summit 2019 Kwanko
QSP Summit 2019 Kwanko
23

Apr
2019

The QSP Summit 2019 was (again), one of the most successful Marketing Events to attend to. More than 2 300 high business profiles attended to a first time 2 days event.

QSP Summit is on its 13th season and is growing every single year. This year is all about the convergence between technology and marketing/management. We live in challenging times with revolutionary mixes between technology, work methods and marketing to our audiences. All the speakers focused on this main keyword: Convergence.

And what a convergence it is: Online-Offline; Voice-Data; Humans-Robots; Technology-Workplace; Creativity-Management; People-Culture; Product-Branding; Marketing-Technology

All of this was discussed during these 2 days from an array of speakers like Daniel Pink to Spencer Harrison, or Stanley Hainsworth to Barbara Kahn. There were a lot of interesting keynotes, but the WorkLabs are very well known for deep insights on a specific subject.

How to Keep your Workforce Motivated?

One of the most difficult things any company will have is to keep the employees on focus and giving their best effort every day. So, it’s important to have these kinds of insights:

“If-Then rewards are effective for simple and short-term tasks, however, not so much for complex or long-term ones”.Daniel Pink at #qspsummit

 Higher pay doesn't mean higher motivation in cognitive skills - Daniel Pink

“As long as the task involved only mechanical skill, bonuses worked as they would be expected: the higher the pay, the better the performance.” – Daniel Pink at #qspsummit

In simple terms and to decode the most we can of an extensive yet super enlightened speech in just a few words: Giving bonuses for productivity and motivation can only get you so far.

What you need to do is use the “Why” concept more. Tell your people WHY they’re doing what they do. Tell them the bigger picture. What their contribution will do for the brand. For the customer… For the team.

Autonomy as an Empowerment Tool

Autonomy is paramount for people to feel engaged with their tasks and the company. Hummm, weird concept. 😉

“Create small islands of non-commissioned work to have more innovation on your company” – Daniel Pink

As you can check on our Careers Page, it’s within our culture to encourage our people to have their own initiatives. An Agile mentality is key to evolve. Our very own motto says it all: Get up and Disrupt!

QSP Summit stage

Even Spencer Harrison said that “it’s important to have the hopers and doubters on your team to fuel new information and then innovation”. Our multicultural environment with people from tens of nationalities and cultures is one of our biggest assets. Each one has its own personality and background which brings a different approach to each project which is key for a great result.

 “It’s a challenge for every organization to cope with what each person is more likely to better perform according to the time of the day and their biorhythm” – Daniel Pink.

We understood that we needed a different approach over the years. That’s why we’ve created Wook (Wook Office & Organisation at Kwanko): a 2017 project upheld by the Group’s employees for more transversely and flexible work environment.

The Future of Retail… and Kwanko

If you’re not in a cave somewhere or becoming a hermit, you may know that retail is on a revolution. Maybe on the biggest one since we started to have brick & mortar stores.

It’s no longer enough to have a store in every corner to beat the competition.

If you don’t exist on the customer’s “handheld” device you don’t matter. He might even right pass in front of your store in the street and will not enter your doors. That’s an amazing concept.

On the other hand, we see original digital brands like Amazon coming to the physical space.

It was important to see what specialists like Howard Saunders (@retailfuturist), Gerald Storch (former Toys R’ Us and HBC CEO) and Barbara Kahn, to name a few, could tell us about this disruption. To where retail is going to succeed TODAY and in the future?

It’s kind of hard to summarize everything we’ve learned that day in just a few words, as you can imagine. The secret for success is not something that you can make a prescription and expect to work for everyone in the same way.

However, we can Highlight some of those Lessons for you

As this year’s conference already brought to your attention, Convergence is the key. You need to provide a singular unified experience to your customer whatever the channel they’re using to reach you.

Customer: “Buy something they value from someone they trust” by Barbara Kahn at #QSPSUMMIT2019

Barbara Kahn Retail Success Matrix

Barbara Kahn Retail Success Matrix

Quite basically, we can talk about differentiators like Low Price, Brand, Experiential, Frictionless like in this chart. It’s all valid, important points on how people see our brand against the competition.

But what makes us at Kwanko so very happy is to know how much of our performance marketing solutions can help your sales thrive.

E-commerce and Affiliate Marketing solutions where you only pay a small percentage of your real sales generated by our huge Publisher network. No risks involved.

Lead Generation solution to open new customer acquisition flow within your targets.

Drive-to-Store campaigns to bring the digital experience to a real brick & mortar store and close the circle.

Huge Mobile Network to spread your brand communication as targeted and geo-localized as it can be.

Cross-device tracking for a seamless and frictionless experience.

Quite basically, Kwanko is your best performance marketing partner to succeed in 2019 and beyond.

Do you want to win over your competition?

Be everywhere on a consistent brand wise way. We are very pleased to say that we can help you with that.

Reach out to our team to find the perfect solution for your needs.

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