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i-run

CPA France


case study e-commerce: i-run

Exclusive Program

Boost the online sales and drive quality traffic
Models: CPA – Emailing CPC – Lead to CPA
Kwanko tracking tool deployment to manage all the publishers\

Action Plan

2 dedicated Account Managers
Development of a premium network of publishers:
Content websites on trail/running vertical (skins formats, articles, content etc.), cashback, email + display RTG etc….
Event organisation with famous influencers
Creative formats designed by our studio

Results

6 years of partnership: + 1 Million Sales generated In 2016:
+ 250 000 sales
24 Million euros of turnover
New clients Rate : 35%
70 Million emails sent


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Influence Marketing


case study e-commerce: i-run

Objectives

Boost their brand awareness on casual runners audience

Action Plan

Creation of a dedicated event: several influencers were invited to participate to a run, challenge inter-influencers, with a sports coach, photo shooting etc.

Results

26 articles posted
74 instagram posts
+ 750 000 views
+ 165 000 likes
+ 1000 comments


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