i-run

CPA France


case study e-commerce: i-run

Exclusive Program

Boost the online sales and drive quality traffic
Models: CPA – Emailing CPC – Lead to CPA
Kwanko tracking tool deployment to manage all the publishers\

Action Plan

2 dedicated Account Managers
Development of a premium network of publishers:
Content websites on trail/running vertical (skins formats, articles, content etc.), cashback, email + display RTG etc….
Event organisation with famous influencers
Creative formats designed by our studio

Results

6 years of partnership: + 1 Million Sales generated In 2016:
+ 250 000 sales
24 Million euros of turnover
New clients Rate : 35%
70 Million emails sent


Share This Case Study


Be the first to get the new case studies and other insights about performance marketing by subscribing our free Newsletter.

Influence Marketing


case study e-commerce: i-run

Objectives

Boost their brand awareness on casual runners audience

Action Plan

Creation of a dedicated event: several influencers were invited to participate to a run, challenge inter-influencers, with a sports coach, photo shooting etc.

Results

26 articles posted
74 instagram posts
+ 750 000 views
+ 165 000 likes
+ 1000 comments


Share This Case Study


Be the first to get the new case studies and other insights about performance marketing by subscribing our free Newsletter.