The summer sale is just around the corner! To maximize online sales during the sale period, you need to prepare now.
Here are our tips for a successful operation.
Update your affiliate assets
Catalogues are used by retargeters, comparison sites, buying guides, etc. This
means you need to keep yours updated to stay visible and relevant.
IF YOU RUN PROMOTIONS
complete the “original price” column so publishers can display these
prices with a line through them, plus the “promo” column you set.If you’re not running a promotion, it’s best to display the same
CURRENT price and crossed-out price. Put the CURRENT price and
crossed-out price in the feed without the currency symbol.
Tell your Account Manager when you’re updating your catalogue so they
can carry out the necessary checks.
BELOW IS A REMINDER OF THE INDICATORS YOU NEED TO PROVIDE IN THE APPROPRIATE COLUMN:
0 = no information
1 = promotion applies
2 = no promotion applies
3 = on sale
“UPDATES SHOULD BE MADE BEFORE 11:30PM (GMT+1) ON THE DAY BEFORE TO BE INCLUDED ON THE FIRST DAY OF THE SALE.”
It’s a key part of your affiliate program and shouldn’t be overlooked!
If your Account Manager is scheduling your banners, send them over as early as possible.
Don’t create new locations for your sale banners. Instead, plan to replace the current ones: banners will be then automatically updated for publishers.
Don’t forget to schedule a date for your vouchers to end. There are vouchers provided to publishers in the XML and RSS feeds.Example of vouchers: free delivery, extra discount for average spend/numbers of items in basket, etc.
VoucherTAG© enables you to assign (a) specific voucher code(s) to a single publisher, meaning all sales generated using the code will be assigned to that publisher. This way, you can more easily track and analyse the individual performance of publishers, whether they’re influencers or code aggregators, and reward top performers.
Text links are used by many publishers
We recommend a short sale hook –> maximum 150 characters! If you want your sale text links to go to a specific url, DON’T FORGET TO TELL YOUR ACCOUNT MANAGER
You want to target additional leads to increase your sales volume during the sale period? This is the time to try emailing our super-qualified emailer network.
No mailing kit?
Don’t panic: our design studio will make you one.
Contact our team for a personalised Summer Sales support and help package proposal – it’s not too late!