Like every year, the sales represent a key event in the commercial calendar. However, if the shops are usually full, this is not necessarily the case since the beginning of the pandemic! E-commerce is now preferred to in-store shopping and this is an opportunity for publishers to maximise their online advertising revenues. Here are the best practices to make your ad space profitable and earn money with your website.
Update your ad space inventory
Though the number of visitors is important, the page-specific impact of the ads is even more important. Some ad spaces may be less visited than others, less profitable or even lack relevance, thus damaging the user experience. And that’s without even taking into account the fact that the behaviour of mobile web users will be different from that of desktop users. This is why it’s important to regularly audit and update your ad spaces.
This is also an opportunity to test alternative options that could lead to new partnerships with advertisers. These could be the case with native videos, customised banners, website skins/wallpapers or even 360° interactive videos. Having multiple options available improves the quality of your inventory and enables you to offer a win-win approach in business terms.
Build visitor loyalty
The more visitors you have on your site, the more impact your ads can have. However, sometimes your visitors do not come back and forget about you. It is therefore strategic to create opportunities to diversify your content to keep them coming back. This means creating fresh, new and innovative content, and creating newsletters targeted to specific profiles. Retaining visitors can also be done through social networks, the creation of competitions and the implementation of special offers.
The importance of having a good user experience
Many publishers make the error of trying to increase ad revenue by simply making their advertising configuration more aggressive. Result: they end up bombarding their visitors with additional ads. As a general rule, overloading your webpages with ads usually proves counterproductive. It causes webpage load latency and creates an unpleasant user experience that might turn readers away. The aim, therefore, is to find the right balance between the ad configuration on the one hand and useful and pleasant user experience on the other. You may need to make use of A/B testing to achieve this. A/B testing is a strategy that involves showing visitors two different versions of the same page at random so you can compare the results.
Publishers can then select the ad placement positions that generate the most clicks. This makes it possible to make more money from your website without having to run multiple ads, which could damage the experience. Finally, for maximum effectiveness, be sure to display advertisers, products or offers that are relevant to your content and audience.
Getting closer to partners to make money with your website
Affiliate platforms have all the tools to help publishers maximise their advertising revenue during the sales. These are partnerships that work well because they are able to match the right advertisers with publishers. This way, you can be sure that you’re always getting the right message out at the right time to the right visitor.
Optimising your website’s advertising revenue is very simple, so all you have to do is share campaigns that are likely to interest your audience. Find here more than 2500 direct and exclusive affiliate programs worldwide and in all sectors.