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Black Friday: the numbers behind the biggest shopping day

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BLACK FRIDAY. THE NUMBERS BEHIND THE BIGGEST SHOPPING DAY
BLACK FRIDAY. THE NUMBERS BEHIND THE BIGGEST SHOPPING DAY
BLACK FRIDAY. THE NUMBERS BEHIND THE BIGGEST SHOPPING DAY
BLACK FRIDAY. THE NUMBERS BEHIND THE BIGGEST SHOPPING DAY
BLACK FRIDAY. THE NUMBERS BEHIND THE BIGGEST SHOPPING DAY
21

Oct
2019

Year after year, the Black Friday is emerging as one of the biggest shopping day on the calendar. From just a day it also have extended to a all week-end of sales and deals that is concluded with the Cyber Monday. Originally a US tradition, more and more people across the globe are participating to this week-end that start the holiday shopping season. This year the Black Friday will happen on the 29 November and Cyber Monday on 2nd of December.

Discover the numbers behind this big week-end of sales and get ready to take advantage of it. #PaintFridayinBlack.

REVENUE GENERATED ONLINE ON BLACK FRIDAY. US IN 2018: $6.2 BILLION, +23,6% COMPARE TO PREVIOUS. UK IN 2017: £1.39 BILLION, +11,7% COMPARE TO PREVIOUS YEAR. FR IN 2017: 966€ MILLION, +14% COMPARE TO PREVIOUS YEAR.
IN THE WORLD: GROWTH OF INTEREST IN BLACK FRIDAY DEALS OVER THE PAST 5 YEARS
ENGAGEMENT RATE IN THE WORLD. 38% IN 2017 | 47% IN 2018. 77% KNOW WAHT THE BLACK FRIDAY IS
164 MILLION AMERICANS SHOPPED DURING THE BLACK FRIDAY WEEK-END. 51 MILLION SHOPPED EXCLUSIVELY IN STORES, 58 MILLION OF PEOPLE SHOPPED ONLINE, 55 MILLION SHOPPED BOTH ONLINE AND IN STORES.
FAVORITE PRODUCT CATEGORIES: 37% FASHION & ACCESSORIES, 19% MOBILE & ELECTRONICS, 11% HOME & GARDEN.
CYBER MONDAY HAS ALSO BECOME AN IMPORTANT SHOPPING DAY, PARTICULARLY FOR THOSE BUYING ONLINE. $6,59 BILLION SPENT ONLINE THAT DAY.
Sources

(1) www.cnbc.com
(2) www.imrg.org
(3) www.retailmenot.fr
(4) www.black-friday.global/
(5) www.washingtonpost.com
(6) www.adweek.com
(7) www.lsa-conso.fr

Contact and prepare your Black Friday campaign with our performance marketing solution.

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