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ferratum bank

Lead Generation + CPA


case study finance: ferratum bank france

Objectives

Promote two types of product: Credit Ferratum CHRONO and Credit Ferratum INSPIRE Generate leads and sales (new clients)

Action Plan

Channels: emailing, display
Formats: banners, dedicated emailings, text links

Results

Leads: 400-800 monthly
Sales: 20-100 monthly
Lead conversion rate: 10-17%
Sale conversion rate: 1-2.5%


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