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Boost your Sales: Retargeting, your essential ally for Sales 2025

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Winter Sales
Winter Sales
Winter Sales
Winter Sales
Winter Sales
21

Jan
2025

Sales represent a strategic period for brands and advertisers. It’s the ideal opportunity to attract bargain-seeking consumers and boost sales. In 2025, winter sales in France will run from January 8 to February 4, offering a unique opportunity to maximize marketing performance. However, in the face of increasing competition and often impulsive buying behavior, deploying effective marketing strategies is essential. Among these, retargeting stands out as an essential tool.

Why is retargeting crucial during the sales season?

In the first three weeks of the 2024 winter sales, sales were down 6% on the previous year. In this highly competitive environment, brands need to optimize every opportunity to capture shoppers’ attention.

One of the main challenges for e-tailers during this period is to engage Internet users. During the sales period, consumers browse numerous sites, compare prices and think before they buy. According to our partner Uzerly , e-commerce sites see their traffic jump by an average of +58%, with click-through rates climbing by +20%.  Retargeting makes it possible to target these already-interested visitors with personalized ads to entice them to return. For example, a user who has visited a product page may receive an ad reminding them of the item they have viewed, boosting the conversion rate, which can double thanks to retargeting.Cart abandonment, often linked to this phenomenon, also represents a major challenge during sales. It is estimated that 70% of visitors leave a retail site without finalizing their order (source). By using dynamic advertising formats, it is possible to remind customers of the products left in their shopping baskets, via various media: display, e-mail, push notifications, etc.

How can you maximize your marketing performance with retargeting?

During sales periods, advertising budgets are often under pressure. Setting up retargeting campaigns must therefore be strategic and prepared in advance in collaboration with the advertiser, the affiliate agency and the partners.

  1. Target an engaged audience: thanks to machine learning, campaigns can identify high-performing segments and tailor messages. For example, a user who has consulted a specific category will receive ads targeted to that category, increasing the chances of conversion.
  2. Inform on waves of promotions: Sales are punctuated by several waves of discounts. Retargeting helps keep users informed of new offers that may be of interest to them, while reinforcing their engagement. Messages such as “Last days to take advantage of -50%!” create a sense of urgency (FOMO, Fear of Missing Out) that encourages purchase.
  3. Personalize to build loyalty: By tailoring messages and offers to customers’ preferences, retargeting enhances the user experience. It transforms one-time buyers into loyal customers, increasing their long-term value.

When technology rhymes with performance: the must-have for the sales season

Without a high-performance retargeting solution, the risk of missing out on the opportunities offered by this discount period is considerable. Take the example of the recent winter sales: a French lingerie specialist recorded an +187% increase in conversions over the entire period, thanks to a well-calibrated retargeting solution. But this success was not without cost: CPC (cost per click) also soared during these sales periods, by an average of +50%. This is where Uzerly’s technology comes in, offering an all-in-one interface designed to optimize campaigns and make the most of every euro invested.

With its Smart Switch, Uzerly identifies audience segments not yet solicited by active remarketers, and targets them with precision. The result: maximum reach and exclusively incremental sales. And that’s not all: thanks to more than 70 personalization criteria (geolocation, device, time of visit, type of page consulted, etc.), Uzerly makes it possible to fine-tune messages and banners to match visitors’ expectations as closely as possible.

But it’s not just a question of sales: the solution is just as relevant after promotional periods. For example, it can be used to exclude promophile profiles once promotions are over, so that advertising efforts can be concentrated on high value-added audiences.

In 2025, with the end of third-party cookies on Chrome, the advertising landscape will be in a state of flux. But Uzerly is already ready: integration of alternative identifiers, contextual targeting, ultra-personalized campaigns and more. This technology is a strategic asset in preparing e-tailers to meet the challenges of today and tomorrow. With Uzerly, sales are not just a seasonal opportunity, but a genuine lever for sustainable performance. 

Conclusion

Retargeting is much more than just a marketing tool: it’s an essential strategy for converting, engaging and maximizing ROI during the sales season. By targeting visitors with personalized messages, it meets consumer expectations while optimizing advertising budgets.

By integrating retargeting into their strategy, advertisers can not only increase sales, but also build customer loyalty and turn this promotional period into a genuine lever for sustainable growth.

Are you an e-merchant? Would you like to set up a retargeting campaign? Would you like to find out more about the Uzerly solution? Contact our team today: sales.fr@kwanko.com

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