monthly active users on TikTok in Europe.
is the average time a European user spends on the TikTok app.
of European TikTok users state they are influenced by the platform in their purchasing decisions.
is the increase in product search volume on TikTok in Europe over the last 12 months.
of European TikTok users are aged between 25 and 44, a key segment with strong purchasing power.
Reach a massive and engaged audience, receptive to news, trends, and interactive content.
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