Affiliate types to watch in 2023 to maximize your profits

Affiliate types to watch in 2023 to maximize your profits

What is affiliate marketing?

Affiliate marketing is one of the pillars of digital marketing. It is a system that was set up in the 90’s by Jeff Bezos and that has contributed to the success of his company. 

The principle is simple: the company pays a commission to the affiliate for each sale generated through him. The affiliate is a person or a company that manages a website or social networks on which it promotes the products or services of an advertiser.

Affiliate marketing offers many benefits to businesses, including the ability to reach a wider audience and increase sales. For affiliates, affiliate marketing can be a source of additional revenue and a way to monetize their content. The affiliate industry continues to grow and develop in 2023, with more and more companies using affiliate marketing as a digital marketing strategy. That’s why it’s interesting to take a look at this topic and better understand who the main players are in this digital acquisition lever.

What are the main types of affiliates to follow in 2023?

  • Content websites

Content websites, also known as “bloggers”, run sites or blogs with editorial content about a specific topic. 

They recommend a company’s products or services to their audience and may have a specific, targeted audience that is interested in an area of expertise.

Companies can benefit from the credibility and trust that bloggers have already established with their audience. Thus, they improve their natural referencing and their traffic thanks to the notoriety of the blogger’s website. 

As for the bloggers, they can earn money from their recommendations and content. Moreover, affiliation can help bloggers diversify their sources of income and monetize their content.

  • Influencers

Influencers use their blogs or social networks (such as Instagram, TikTok, Facebook, Linkedin, Youtube, Pinterest,…) to recommend a company’s products or services to their audience. To do so, they relay advertisements in different formats such as voucher code, banner ads or product highlights.

Companies can benefit from the notoriety of influencers and their ability to reach a specific audience and can thus reinforce the trust of their consumers.

Influencers earn commissions thanks to their influence and their posts on social networks via their affiliate links. In addition, affiliate marketing can allow them to promote products and services that match their personal brand.

  • Price comparison 

Price comparison sites are websites that allow consumers to compare the prices of products sold by different companies in one place. These sites have partnerships with companies that pay them a commission for each sale generated.

There are two types of price comparison sites: 

– General price comparison sites: these are sites that offer a comparison of prices and features on a type of product.
– Specialised price comparison sites: they are specialised sites in a particular theme (such as lifestyle, sports, technology, travel or fashion…) and that offer a price comparison.

Companies have an interest in doing affiliation on comparison sites in order to gain online visibility, generate sales and improve their return on investment. It also allows them to compare their prices with those of their competitors, which can help them adjust their prices to stay competitive in the market.

On their side, price comparison sites can benefit from diversifying their revenue streams by working with businesses. This can help them attract consumers who are looking to save money by buying products online. Also it can boost their credibility by working with well-known brands.

  • Cashback 

Cashback are websites that allow consumers to earn money by making online purchases. As soon as a member of the community buys a product on one of the cashback site’s partner sites, he or she will benefit from a monetary payout of a portion of his or her purchases made through the site.

There are also “loyalty clubs” which are sites that have an exclusive community of members who earn discounts in the form of a virtual currency such as points, miles or tokens when they shop online. This is often the case, for example, with airline websites that reward their customers by allowing them to accumulate miles for each purchase. These miles can then be converted into a discount for the purchase of a next ticket.

By working with reputable brands and featuring them on their own site, cashback sites can build their reputation and gain consumer trust. However, it is important to note that the choice of affiliate program is crucial to ensure success. Cashback sites must ensure that the brands and products they promote are relevant to their target audience.

  • Voucher code

Voucher code, offer promo codes and other good deals to use for various products and services online from e-merchants. These sites typically have high traffic, as many consumers are looking for ways to save money when shopping online.

Promo code sites also offer businesses a great opportunity to generate additional sales. By offering discount codes, businesses can attract customers who may not have purchased without the promotion.

By becoming an affiliate, promo code sites can earn a commission on the sales generated. And it can help them grow their professional network by building relationships with businesses, which can lead to closer collaborations in the future.

  • Email marketing

Email marketing are databases that relay offers via dedicated emails. They send emails to their list of subscribers that contain links to relevant products or services, and receive a commission on the sales generated from these links.

There are also “email retargeting” which are advertising networks that target visitors who have not made a purchase from an advertiser’s site with a personalized email advertising campaign.

Email marketing affiliates usually have very targeted subscriber lists, which means that the recipients of the emails are already interested in the product or service offered. The emails sent can also be highly personalized, which can help build trust and credibility with the recipients.

Becoming an emailing affiliate can be beneficial as it allows them to monetize their subscriber list and earn commissions on sales generated from their affiliate links.

  • Display affiliates

Display affiliates are websites that display ads on their pages. These ads can be in the form of banners, videos, pop-ups or other formats. They generate revenue by displaying ads and getting clicks or impressions. These are generalist sites or sites that specialize in a specific field.

There are also “display retargeting” affiliates, which are ad networks that target visitors who have not made a purchase on an advertiser’s site with a personalized ad campaign while they are browsing.

Companies can target displays on specific websites to reach qualified audiences and gain brand awareness. Display affiliates can offer their audience special promotions through their ads and can also build credibility for their website by displaying ads from well-known and respected brands.

How to get in touch with affiliates? Discover the SKALE with Kwanko platform

There are different affiliate platforms to simplify your task because they centralize the affiliates with whom you can be put in contact quickly.  

This is the case of our affiliation platform SKALE with Kwanko, a self-service solution dedicated to small and medium-sized companies, start-ups and self-employed entrepreneurs, to allow them to quickly develop their e-commerce activity.

Based on a SaaS approach, the SKALE with Kwanko offer allows e-merchants to autonomously manage their affiliate program and thus boost their online sales thanks to the performance marketing model: the Publishers! (the affiliates!) are paid, not per click, but per sale commission. A very attractive model with guaranteed profitability.

This complete offer gives you access to all the features of the  platform, Kwanko i.e. its network of 150,000 affiliate websites, but also to all the tools for managing its programs.

If you want to discover how our affiliation platform works, click here:

To summarize this article, affiliation is a powerful tool for companies looking to increase their online visibility and sales. With a diverse range of affiliates available, every business should be able to find the type of affiliate that best suits their needs. So don’t wait any longer and start your first affiliate program !

Clara Michaud

Apr 12, 2023


What do I need to do to launch my affiliate program on SKALE?

It is very simple!
First, you have to fill in the sign-up form here.
You will then receive an email confirmation link which you will have to click on to validate your registration.
You will then be redirected to our campaign creation page.
In a few clicks, you will :
- define the country in which you want to promote your offers and products
- upload your ads
- define the commission rate that you will offer to your publishers
- set up and check the tracking pixel
- sign your online contract
- credit your account (by credit card only) which will be used to pay the first sales generated by your publishers.

Once these steps are completed, your program is live and ready to be broadcast.

Do I need a strong technical background to launch my program on SKALE?

Absolutely not and that's the whole point of our solution.
Our campaign creation page has been entirely designed to be as simple as possible, in plug & play mode. Furthermore, we are technically integrated with the main e-commerce solutions on the market, such as Shopify, Prestashop, WooCommerce (and many others) to make your job easier.

I don't have any creative ads because I am starting my business, what should I do?

Our creative studio, expert in the creation of performing ads, can do it for you. All you have to do is select one of the pay-per-use packages (6 or 12 banners) during the creation of your campaign. Our team will then contact you and offer you, in record time, a batch of high-performance creatives so that you can launch your campaign.
Please note that these ads will be your property and that you have the rights to use them for any other channels, outside Kwanko.

Which countries can I launch my affiliate program?

SKALE with Kwanko is available in Eurozone countries (and very soon available for Pound Sterling and Dollars).
This means you can launch your affiliate program in all major European countries (and shortly in the US and Canada).

How long does it take to get my program ready to go live?

We estimate that it takes 30 minutes (assuming you already have your creatives) to set up your affiliate program on SKALE with Kwanko.

What is a publisher? Where my ads will be displayed?

You will be able to run your offers and/or products on our network of more than 150,000 international publisher websites.
Our network is made up of the best e-commerce verticals, mainly:
- content websites, blogs, and social networks with a direct affinity with your core target, directly targeting your brand and products
- price comparison websites sites for optimal promotion of your products
- cashback websites, promo codes, and voucher sites to reach communities of buyers
- remarketing visitors to your online store
- Performance-based Social Ads to reach prospects through ultra-precise targeting

Can I integrate my own publishers and manage all my partnerships in one tool?

Of course!
All you have to do is ask your publishers to register for free on our platform here.

How will I activate publishers on my affiliate program?

A search directory of publishers (by vertical, theme/sector, country, etc.) will enable you to identify the best websites in affinity with your audience. You'll be able to invite them to join your affiliate campaign. The websites will then be notified of your interest: all they will have to do is set up your ads on their websites. In addition, websites may also spontaneously apply for your campaign and you can approve them on your interface if they're a good fit.

How do I know if the payout I offer is attractive to publishers?

It is key to define the right payout that is, on the one hand, attractive for publishers and, on the other hand, profitable for you also.
This is why we have created an ROI calculator that will allow you to determine a range of commission to offer to your publishers. Click here and start your estimate.

What is Kwanko's commission rate on each sale?

It's simple: 0%.
Indeed, there is no platform commission with our SKALE offer.
The entire payout is paid to the publishers who will generate sales on your online store.
For a very simple reason: this is a self-service offer. This means that you launch and manage your campaign by yourself. However, you can choose to be accompanied by our experts by subscribing to our pay-per-use offers. In this case, the price is fixed.

How will I animate with my network of publishers?

SKALE with Kwanko provides you with a messaging tool to communicate directly with your publishers and negotiate specific deals and highlights. You can, for example, announce the setup of new offers, publisher challenges, payout increases during peak periods or negotiate one-to-one deals.

How does Kwanko track sales?

We track sales with the implementation of a tracking pixel.
In concrete terms, this is a code that you will install on your website in a very simple way with our plug & play solution. Everything will be explained to you when you create your campaign. The publishers will incorporate ads and install them on their website(s).

How do publishers get paid?

SKALE with Kwanko is a performance-based business model. This means that you only pay for the sales generated on your online store. Our platform tracks the sales and the publishers associated with those sales. Once you have validated the sales in question, our platform will automatically manage the payment of the publishers.

What tools are available on the platform?

On the Kwanko platform, you will find all the tools that will allow you to manage, analyze and optimize your affiliate program: detailed statistics in real-time, complete reports, APIs, conversion and payment management tools, a messaging tool as well. Please note that whatever pricing plan you choose, you will have access to ALL the features of the Kwanko platform.

How much does SKALE with Kwanko cost?

You pay a monthly fee (from 99€/month*) for the use of the platform and all its features. And you pay your publishers the commission rate per sale that you have previously defined. Unlike other platforms, there is 0% platform commission with SKALE. To learn more about our pricing, click here.

What are pay-per-use services?

The pay-per-use services are additional services that you can choose to take at any time. You choose when you need support, whether it be technical (help with technical implementation), operational (Starter and/or Booster Pack) or creative (6 or 12 banner pack). The prices are fixed.

What happens if I exceed my annual spendings defined in my chosen plan? Will my campaign stop?

Of course not! If you exceed your limit spending defined in your plan, your conversions will continue to be tracked. However, you will be upgraded to the upper plan the following month and you will be alerted by email.

Can I change my pricing plan at any time?

The upgrade of pricing is automatically managed by our platform according to your annual advertising expenses. But you can opt for an annual package (2 months are offered) and decide to go back to a monthly basis at any time.

Why is there a minimum commitment of 3 months?

This is the time you need to assess its potential.
Indeed, between the activation of the campaign on our network, the implementation by the publishers, the generation of the first sales, and the validation of these sales, 3 months is the period we consider necessary to be able to draw up an initial assessment and judge the profitability of the model for you.

Can I unsubscribe from SKALE with Kwanko?

After this 3 month period, you can request your termination after 14 days by sending an email to If your deposit has not been used, we will proceed to refund the outstanding amount. Of course, we don't want it to happen. A series of comprehensive tutorials and documents (wiki), written by our operational teams, will give you plenty of tips on how to take advantage of affiliate marketing and scale your eCommerce business.

What is the free trial and how can I activate it?

The free trial corresponds to the period between the first day of the launch of your affiliate program and the end of the calendar month, during which you will not be charged the monthly or annual plan. You will be able to discover the full potential of the SKALE platform with complete peace of mind. During this period, you can interrupt your affiliate program free of charge by contacting the SKALE team by email at:

If you do not cancel, the pricing plan you have subscribed to will take effect from the 1st of the month following the launch of your affiliate program, i.e. at the end of the Free Trial Period.

Please note that the publishers' commissions remain due and will be deducted from the refund of the deposit you made when you launched your affiliate program.