Maximize your visibility  and boost your sales with price comparator affiliates

Maximize your visibility and boost your sales with price comparator affiliates

With the rise of online shopping, price comparison sites have grown in popularity. Consumers are actively looking for the best deals, while businesses are looking to increase their visibility on these platforms to stay competitive. Price comparison sites have become an essential affiliate marketing lever for generating sales on one’s affiliate program.

This article aims to detail the ever-changing landscape of price comparison affiliates, highlighting the opportunities they offer advertisers and affiliates alike. 

Who are price comparison affiliates?

Price comparison affiliates are online platforms that enable consumers to compare the prices of products and services from a variety of sellers. These affiliates offer greater transparency, enabling buyers to make informed decisions.

The different types of price comparison sites 

Price comparison affiliates are diverse and can be classified into several categories according to their specific functionalities.

  • Traditional comparators

Traditional comparison sites are the pioneers of the sector. They provide product listings with detailed information on prices, features and consumer reviews. These platforms offer a comprehensive overview of the options available on the market.

  • Deals and Coupons Aggregators

This category focuses on aggregating promotions, discounts and coupon codes from different retailers. Consumers can thus find the best offers of the moment, boosting both their purchases and the reputation of partner brands.

  • Specialized Comparators

These platforms focus on specific product categories, such as electronics, fashion, travel and more. They offer in-depth expertise in a particular field, helping consumers to refine their search and make more informed decisions.

  • Dynamic Price Comparators

Dynamic Price Comparators use sophisticated algorithms to track price variations in real time. They ensure that users have access to the most up-to-date pricing information, optimizing their chances of finding the best deals.

  • Reviews and ratings platforms

In addition to price comparisons, these platforms focus on product reviews and ratings. Consumers can thus base their decisions not only on price, but also on the experience of other users.

Each category of price comparison affiliates offers unique benefits to consumers and e-commerce businesses alike. By understanding the diversity of these platforms, merchants can choose those that best match their products and target audience, maximizing their visibility and sales opportunities.

Google CSS: Comparison Shopping Services 

CSS, or Comparison Shopping Services, play a key role in facilitating the visibility of price comparison sites. They display Shopping ads and product listings on Google on behalf of the merchants they represent. They operate by setting bids for the display of these ads on Google’s search results pages. 

The introduction of CSS into the Shopping ad landscape also helps to diversify competition. By enabling different price comparison sites to access the same platform, it creates a more transparent environment where consumers can explore a variety of offers, promoting healthy and fair competition.

This collaboration encourages diversification and bid optimization, and offers advertisers a strategic opportunity to improve their visibility and maximize their impact in the world of Shopping ads.

What are the advantages of relaying your affiliate programs via price comparison sites?

Using price comparison sites to relay affiliate programs offers a number of significant advantages for advertisers, including :

  • Maximum visibility

One of the main advantages is the increased visibility offered by price comparison sites. By relaying your affiliate programs on these platforms, you increase your company’s reach by reaching a wider audience. Consumers actively use these sites to search for specific products, enabling you to target potential customers just when they’re ready to buy.

  • Qualified traffic with purchase intent

Users of price comparison sites generally have a high purchase intent. By displaying your products on these platforms, you reach an audience already engaged in the buying process. As a result, conversion rates tend to be higher than with other marketing channels.

  • Transparent comparison of offers

Price comparison sites provide consumers with a clear and transparent overview of the different offers available on the market. By relaying your affiliate programs on these platforms, you make it easy for consumers to compare the features, prices and benefits of your products with those of your competitors. This boosts consumer confidence in their purchasing decision, thereby promoting conversion.

  • Optimizing return on investment (ROI)

The paid nature of affiliate programs can raise concerns about return on investment. However, by relaying these programs via price comparison sites, you are specifically targeting users interested in offers and promotions. This can help maximize ROI by directing ad spend to an audience more likely to convert.

  • Enhanced credibility and brand awareness

A presence on price comparison sites boosts your brand’s credibility. Consumers often perceive these platforms as objective, unbiased sources of product information. By associating your company with these sites, you gain credibility, which can positively influence the perception of your brand.

  • Performance tracking

Thanks to our affiliate platform, you’ll have access to performance tracking tools, enabling you to measure the effectiveness of their affiliate programs. This detailed analytical data facilitates optimization of marketing strategies, identifying top-performing products and emerging trends, and adjusting campaigns accordingly.

In conclusion, the dynamic ecosystem of price comparison sites is crucial to the success of e-commerce businesses. Clearly, strategic collaboration with these platforms via affiliate programs offers undeniable advantages. This approach enables companies to increase their sales, optimize their visibility and strengthen their credibility in the online marketplace. As commerce evolves towards the digital age, this collaboration promises continued opportunities for advertisers to grow and expand. By exploiting these opportunities, companies can establish fruitful partnerships and occupy a privileged position in the competitive landscape of online commerce. In particular, the strategic integration of Comparison Shopping Services (CSS) offers merchants an additional avenue to increase their visibility, diversify their competition, and optimize their bids to maximize the impact of Shopping ads.

Launch your affiliate program with SKALE with Kwanko

If you’re an advertiser, SKALE with Kwanko helps you find potential distributors for your brand according to your criteria and content type. This self-service solution is specially designed for small and medium-sized businesses, start-ups and self-employed entrepreneurs to help them rapidly develop their e-commerce activity.

Thanks to its SaaS approach, e-merchants can manage their affiliate program on their own, or benefit from our support offer…

This comprehensive offer gives access to all the Kwanko platform’s functionalities, including its network of 180,000 distributor sites, as well as all the tools needed to manage affiliate programs.

So don’t wait any longer and launch your first affiliate program!

Paul Pages

Jan 04, 2024


What do I need to do to launch my affiliate program on SKALE?

It is very simple!
First, you have to fill in the sign-up form here.
You will then receive an email confirmation link which you will have to click on to validate your registration.
You will then be redirected to our campaign creation page.
In a few clicks, you will :
- define the country in which you want to promote your offers and products
- upload your ads
- define the commission rate that you will offer to your publishers
- set up and check the tracking pixel
- sign your online contract
- credit your account (by credit card only) which will be used to pay the first sales generated by your publishers.

Once these steps are completed, your program is live and ready to be broadcast.

Do I need a strong technical background to launch my program on SKALE?

Absolutely not and that's the whole point of our solution.
Our campaign creation page has been entirely designed to be as simple as possible, in plug & play mode. Furthermore, we are technically integrated with the main e-commerce solutions on the market, such as Shopify, Prestashop, WooCommerce (and many others) to make your job easier.

I don't have any creative ads because I am starting my business, what should I do?

Our creative studio, expert in the creation of performing ads, can do it for you. All you have to do is select one of the pay-per-use packages (6 or 12 banners) during the creation of your campaign. Our team will then contact you and offer you, in record time, a batch of high-performance creatives so that you can launch your campaign.
Please note that these ads will be your property and that you have the rights to use them for any other channels, outside Kwanko.

Which countries can I launch my affiliate program?

SKALE with Kwanko is available in Eurozone countries (and very soon available for Pound Sterling and Dollars).
This means you can launch your affiliate program in all major European countries (and shortly in the US and Canada).

How long does it take to get my program ready to go live?

We estimate that it takes 30 minutes (assuming you already have your creatives) to set up your affiliate program on SKALE with Kwanko.

What is a publisher? Where my ads will be displayed?

You will be able to run your offers and/or products on our network of more than 150,000 international publisher websites.
Our network is made up of the best e-commerce verticals, mainly:
- content websites, blogs, and social networks with a direct affinity with your core target, directly targeting your brand and products
- price comparison websites sites for optimal promotion of your products
- cashback websites, promo codes, and voucher sites to reach communities of buyers
- remarketing visitors to your online store
- Performance-based Social Ads to reach prospects through ultra-precise targeting

Can I integrate my own publishers and manage all my partnerships in one tool?

Of course!
All you have to do is ask your publishers to register for free on our platform here.

How will I activate publishers on my affiliate program?

A search directory of publishers (by vertical, theme/sector, country, etc.) will enable you to identify the best websites in affinity with your audience. You'll be able to invite them to join your affiliate campaign. The websites will then be notified of your interest: all they will have to do is set up your ads on their websites. In addition, websites may also spontaneously apply for your campaign and you can approve them on your interface if they're a good fit.

How do I know if the payout I offer is attractive to publishers?

It is key to define the right payout that is, on the one hand, attractive for publishers and, on the other hand, profitable for you also.
This is why we have created an ROI calculator that will allow you to determine a range of commission to offer to your publishers. Click here and start your estimate.

What is Kwanko's commission rate on each sale?

It's simple: 0%.
Indeed, there is no platform commission with our SKALE offer.
The entire payout is paid to the publishers who will generate sales on your online store.
For a very simple reason: this is a self-service offer. This means that you launch and manage your campaign by yourself. However, you can choose to be accompanied by our experts by subscribing to our pay-per-use offers. In this case, the price is fixed.

How will I animate with my network of publishers?

SKALE with Kwanko provides you with a messaging tool to communicate directly with your publishers and negotiate specific deals and highlights. You can, for example, announce the setup of new offers, publisher challenges, payout increases during peak periods or negotiate one-to-one deals.

How does Kwanko track sales?

We track sales with the implementation of a tracking pixel.
In concrete terms, this is a code that you will install on your website in a very simple way with our plug & play solution. Everything will be explained to you when you create your campaign. The publishers will incorporate ads and install them on their website(s).

How do publishers get paid?

SKALE with Kwanko is a performance-based business model. This means that you only pay for the sales generated on your online store. Our platform tracks the sales and the publishers associated with those sales. Once you have validated the sales in question, our platform will automatically manage the payment of the publishers.

What tools are available on the platform?

On the Kwanko platform, you will find all the tools that will allow you to manage, analyze and optimize your affiliate program: detailed statistics in real-time, complete reports, APIs, conversion and payment management tools, a messaging tool as well. Please note that whatever pricing plan you choose, you will have access to ALL the features of the Kwanko platform.

How much does SKALE with Kwanko cost?

You pay a monthly fee (from 99€/month*) for the use of the platform and all its features. And you pay your publishers the commission rate per sale that you have previously defined. Unlike other platforms, there is 0% platform commission with SKALE. To learn more about our pricing, click here.

What are pay-per-use services?

The pay-per-use services are additional services that you can choose to take at any time. You choose when you need support, whether it be technical (help with technical implementation), operational (Starter and/or Booster Pack) or creative (6 or 12 banner pack). The prices are fixed.

What happens if I exceed my annual spendings defined in my chosen plan? Will my campaign stop?

Of course not! If you exceed your limit spending defined in your plan, your conversions will continue to be tracked. However, you will be upgraded to the upper plan the following month and you will be alerted by email.

Can I change my pricing plan at any time?

The upgrade of pricing is automatically managed by our platform according to your annual advertising expenses. But you can opt for an annual package (2 months are offered) and decide to go back to a monthly basis at any time.

Why is there a minimum commitment of 3 months?

This is the time you need to assess its potential.
Indeed, between the activation of the campaign on our network, the implementation by the publishers, the generation of the first sales, and the validation of these sales, 3 months is the period we consider necessary to be able to draw up an initial assessment and judge the profitability of the model for you.

Can I unsubscribe from SKALE with Kwanko?

After this 3 month period, you can request your termination after 14 days by sending an email to If your deposit has not been used, we will proceed to refund the outstanding amount. Of course, we don't want it to happen. A series of comprehensive tutorials and documents (wiki), written by our operational teams, will give you plenty of tips on how to take advantage of affiliate marketing and scale your eCommerce business.

What is the free trial and how can I activate it?

The free trial corresponds to the period between the first day of the launch of your affiliate program and the end of the calendar month, during which you will not be charged the monthly or annual plan. You will be able to discover the full potential of the SKALE platform with complete peace of mind. During this period, you can interrupt your affiliate program free of charge by contacting the SKALE team by email at:

If you do not cancel, the pricing plan you have subscribed to will take effect from the 1st of the month following the launch of your affiliate program, i.e. at the end of the Free Trial Period.

Please note that the publishers' commissions remain due and will be deducted from the refund of the deposit you made when you launched your affiliate program.