Emailing: a complementary lever to your affiliation strategy

Emailing: a complementary lever to your affiliation strategy

In the world of affiliate marketing, emailers stand out as essential players. Their expert use of the email channel offers companies a strategic route to promote their products or services, while generating commissions through participation in affiliate programs. This approach, skilfully combining the power of direct communication with the ability to target specific audiences, represents a fundamental pillar in the strategy of many online advertisers.

Who are affiliate emailers?

In the context of affiliation programs, an emailer is the owner or manager of opt-in partner email databases, who distributes advertisers’ offers on his or her databases in return for payment of a commission on sales or leads generated, or traffic brought to the site via clicks. 

Emailers generally have databases containing several hundred thousand or even several million e-mail addresses. They can use emailing kits provided by advertisers via affiliation platforms to send emails to their lists. This is known as dedicated emailing. In the case of newsletter emailing, they can simply use an image and text subject to validation, to create an insert dedicated to the advertiser within the editorial content.

What is the role of emailer affiliates?

Their job is to build up lists of qualified e-mail addresses, called databases, and send them persuasive e-mail campaigns. The aim is to encourage them to carry out specific actions, such as purchases or registrations. In this way, they earn a commission on every lead or customer generated for the advertiser, thanks to affiliate links.

Data collection is a crucial step for email marketers. They seek to build relationships with their audience by encouraging users to subscribe voluntarily, known as newsletter opt-in and partner opt-in. Once they’ve built up a qualified list, they use segmentation techniques to personalize their messages, increasing relevance to each subscriber segment.

However, this practice can suffer from a bad reputation due to questionable opt-in e-mail bases and multiple receipt of the same offer in a short space of time. To remedy these problems, platforms and advertisers have put in place practices such as deduplication of bases, which alleviates advertising pressure.

The different categories of emailer affiliates

European emaileurs are mainly based in the UK, Germany and France. They can be classified into different categories according to their specific techniques and objectives. Here are some of the common categories:

  • Content emailers: These emaileurs focus on creating newsletters and editorial content in their emails to provide added value to their audience while promoting products or services.
  • Promotional emailers called incentiver: These focus on the direct promotion of products or services, emphasizing special offers, discounts, and incentives to encourage recipients to take swift action.
  • Lead generation emulators: These emulators specialize in lead gathering, seeking to obtain qualified information about users that can later be used for targeted marketing campaigns.
  • Recommendation emailers: They position themselves as experts in a specific niche and recommend relevant products or services to their audience, thus establishing a relationship of trust.

Why work with affiliate marketers: the benefits

Working with emailers in affiliate marketing offers several significant advantages for advertisers and companies.
These include:

  • Targeted audience: emailers often have subscriber lists targeted according to specific criteria, enabling precise promotion to audiences interested in products or services.
  • Personalization and Engagement: The segmentation and personalization techniques used by emaileurs contribute to higher engagement, as messages are tailored to the specific needs and interests of each subscriber segment.
  • Controlled costs: Email marketing can offer an excellent return on investment, with costs generally lower than other marketing channels. And there are different pricing models, such as cost-per-click (CPC) or cost-per-acquisition (CPA). This diversity of models allows advertisers to choose the method that best suits their objectives and budget).
  • Performance Tracking: Advertisers are accustomed to closely monitoring the performance of their campaigns, providing valuable data for ongoing strategy optimization.
  • Privacy compliance: emailers are generally well-informed about privacy rules, ensuring ethical and legal promotion of products or services.

Affiliate emailing is widely recognized as a highly profitable affiliate strategy, offering companies the opportunity to reach a wider audience while boosting sales and profits. What’s more, email campaigns are easily deployable, inexpensive and can generate significant returns, making them an attractive solution for advertisers looking to optimize their ROI.

As a result, affiliate emailing is emerging as a powerful marketing strategy, capable of guiding businesses towards tangible results in the ever-changing digital landscape. By collaborating with emaileurs, advertisers can fully exploit the reach of the email channel to reach relevant audiences, generate qualified leads and optimize their sales performance.

Launch your affiliate program with SKALE with Kwanko

If you’re an advertiser, SKALE with Kwanko helps you find potential distributors for your brand according to your criteria and content type. This self-service solution is specially designed for small and medium-sized businesses, start-ups and self-employed entrepreneurs to help them rapidly develop their e-commerce activity.

Thanks to its SaaS approach, e-merchants can manage their affiliate program on their own, or benefit from our support offer…

This comprehensive offer gives access to all the Kwanko platform’s functionalities, including its network of 180,000 distributor sites, as well as all the tools needed to manage affiliate programs.

So don’t wait any longer and launch your first affiliate program!

Paul Pages

Mar 14, 2024


What do I need to do to launch my affiliate program on SKALE?

It is very simple!
First, you have to fill in the sign-up form here.
You will then receive an email confirmation link which you will have to click on to validate your registration.
You will then be redirected to our campaign creation page.
In a few clicks, you will :
- define the country in which you want to promote your offers and products
- upload your ads
- define the commission rate that you will offer to your publishers
- set up and check the tracking pixel
- sign your online contract
- credit your account (by credit card only) which will be used to pay the first sales generated by your publishers.

Once these steps are completed, your program is live and ready to be broadcast.

Do I need a strong technical background to launch my program on SKALE?

Absolutely not and that's the whole point of our solution.
Our campaign creation page has been entirely designed to be as simple as possible, in plug & play mode. Furthermore, we are technically integrated with the main e-commerce solutions on the market, such as Shopify, Prestashop, WooCommerce (and many others) to make your job easier.

I don't have any creative ads because I am starting my business, what should I do?

Our creative studio, expert in the creation of performing ads, can do it for you. All you have to do is select one of the pay-per-use packages (6 or 12 banners) during the creation of your campaign. Our team will then contact you and offer you, in record time, a batch of high-performance creatives so that you can launch your campaign.
Please note that these ads will be your property and that you have the rights to use them for any other channels, outside Kwanko.

Which countries can I launch my affiliate program?

SKALE with Kwanko is available in Eurozone countries (and very soon available for Pound Sterling and Dollars).
This means you can launch your affiliate program in all major European countries (and shortly in the US and Canada).

How long does it take to get my program ready to go live?

We estimate that it takes 30 minutes (assuming you already have your creatives) to set up your affiliate program on SKALE with Kwanko.

What is a publisher? Where my ads will be displayed?

You will be able to run your offers and/or products on our network of more than 150,000 international publisher websites.
Our network is made up of the best e-commerce verticals, mainly:
- content websites, blogs, and social networks with a direct affinity with your core target, directly targeting your brand and products
- price comparison websites sites for optimal promotion of your products
- cashback websites, promo codes, and voucher sites to reach communities of buyers
- remarketing visitors to your online store
- Performance-based Social Ads to reach prospects through ultra-precise targeting

Can I integrate my own publishers and manage all my partnerships in one tool?

Of course!
All you have to do is ask your publishers to register for free on our platform here.

How will I activate publishers on my affiliate program?

A search directory of publishers (by vertical, theme/sector, country, etc.) will enable you to identify the best websites in affinity with your audience. You'll be able to invite them to join your affiliate campaign. The websites will then be notified of your interest: all they will have to do is set up your ads on their websites. In addition, websites may also spontaneously apply for your campaign and you can approve them on your interface if they're a good fit.

How do I know if the payout I offer is attractive to publishers?

It is key to define the right payout that is, on the one hand, attractive for publishers and, on the other hand, profitable for you also.
This is why we have created an ROI calculator that will allow you to determine a range of commission to offer to your publishers. Click here and start your estimate.

What is Kwanko's commission rate on each sale?

It's simple: 0%.
Indeed, there is no platform commission with our SKALE offer.
The entire payout is paid to the publishers who will generate sales on your online store.
For a very simple reason: this is a self-service offer. This means that you launch and manage your campaign by yourself. However, you can choose to be accompanied by our experts by subscribing to our pay-per-use offers. In this case, the price is fixed.

How will I animate with my network of publishers?

SKALE with Kwanko provides you with a messaging tool to communicate directly with your publishers and negotiate specific deals and highlights. You can, for example, announce the setup of new offers, publisher challenges, payout increases during peak periods or negotiate one-to-one deals.

How does Kwanko track sales?

We track sales with the implementation of a tracking pixel.
In concrete terms, this is a code that you will install on your website in a very simple way with our plug & play solution. Everything will be explained to you when you create your campaign. The publishers will incorporate ads and install them on their website(s).

How do publishers get paid?

SKALE with Kwanko is a performance-based business model. This means that you only pay for the sales generated on your online store. Our platform tracks the sales and the publishers associated with those sales. Once you have validated the sales in question, our platform will automatically manage the payment of the publishers.

What tools are available on the platform?

On the Kwanko platform, you will find all the tools that will allow you to manage, analyze and optimize your affiliate program: detailed statistics in real-time, complete reports, APIs, conversion and payment management tools, a messaging tool as well. Please note that whatever pricing plan you choose, you will have access to ALL the features of the Kwanko platform.

How much does SKALE with Kwanko cost?

You pay a monthly fee (from 99€/month*) for the use of the platform and all its features. And you pay your publishers the commission rate per sale that you have previously defined. Unlike other platforms, there is 0% platform commission with SKALE. To learn more about our pricing, click here.

What are pay-per-use services?

The pay-per-use services are additional services that you can choose to take at any time. You choose when you need support, whether it be technical (help with technical implementation), operational (Starter and/or Booster Pack) or creative (6 or 12 banner pack). The prices are fixed.

What happens if I exceed my annual spendings defined in my chosen plan? Will my campaign stop?

Of course not! If you exceed your limit spending defined in your plan, your conversions will continue to be tracked. However, you will be upgraded to the upper plan the following month and you will be alerted by email.

Can I change my pricing plan at any time?

The upgrade of pricing is automatically managed by our platform according to your annual advertising expenses. But you can opt for an annual package (2 months are offered) and decide to go back to a monthly basis at any time.

Why is there a minimum commitment of 3 months?

This is the time you need to assess its potential.
Indeed, between the activation of the campaign on our network, the implementation by the publishers, the generation of the first sales, and the validation of these sales, 3 months is the period we consider necessary to be able to draw up an initial assessment and judge the profitability of the model for you.

Can I unsubscribe from SKALE with Kwanko?

After this 3 month period, you can request your termination after 14 days by sending an email to If your deposit has not been used, we will proceed to refund the outstanding amount. Of course, we don't want it to happen. A series of comprehensive tutorials and documents (wiki), written by our operational teams, will give you plenty of tips on how to take advantage of affiliate marketing and scale your eCommerce business.

What is the free trial and how can I activate it?

The free trial corresponds to the period between the first day of the launch of your affiliate program and the end of the calendar month, during which you will not be charged the monthly or annual plan. You will be able to discover the full potential of the SKALE platform with complete peace of mind. During this period, you can interrupt your affiliate program free of charge by contacting the SKALE team by email at:

If you do not cancel, the pricing plan you have subscribed to will take effect from the 1st of the month following the launch of your affiliate program, i.e. at the end of the Free Trial Period.

Please note that the publishers' commissions remain due and will be deducted from the refund of the deposit you made when you launched your affiliate program.