Advertisers: boost your sales with Voucher Codes

Advertisers: boost your sales with Voucher Codes

Consumers are constantly on the lookout for attractive offers, and marketing professionals must turn to effective strategies to maximize the performance of their affiliate  programs. Among the arsenal of channels available, voucher codes have established themselves as essential elements of online marketing campaigns, offering publishers and advertisers a multitude of advantages to achieve their objectives.

In this article, we explain everything you need to know about voucher codes in affiliate marketing, including their definition, how they work and the advantages they offer advertisers and publishers alike.

What is a Voucher Code?

A voucher code, also known as a promo code, coupon or discount, is a unique code generated by an advertiser and shared by a publisher. This code enables online users to benefit from a discount, special offer or exclusive advantage on the purchase of a product or service. Promo codes are an effective way for e-merchants to boost sales and encourage customers to make a purchase.

Voucher codes can be exclusive or generic, and are usually associated with specific conditions such as expiration dates, minimum purchase amounts or product restrictions. Voucher codes can be used for a variety of purposes, including offering percentage discounts, free delivery, free gifts with purchase, or special offers such as flash sales or seasonal promotions.

How does it work? How voucher codes work in affiliate marketing?

Voucher codes are based on a simple but effective process.

1/ The advertiser creates a promocode and makes it available to publishers via an affiliate platform.

2/ The publisher shares the promo code with his audience via his blog, social networks, website, newletters, etc.

3/ The user uses the promo code when making a purchase on the advertiser’s website.

4/ The affiliate platform automatically identifies the publisher to whom the code has been allocated, and credits him with the corresponding sale or conversion.

5/ The advertiser pays a commission to the publisher for each sale generated by the promotional code.

Who are promo code publishers and how do they promote affiliate campaigns?

Promo codes can be distributed through various channels, such as affiliate websites, newsletters, email marketing, social networks, or even online advertising. They are generally created by advertisers or affiliate platforms and can be customized to meet publishers’ specific needs.

Pure player coupons and promo codes websites: These websites are dedicated to the promotion of voucherl codes and work with a wide range of brands. They attract consumers looking for discounts, and direct traffic to advertisers’ sites by offering affiliate links with promotional codes. Examples include Ma reduc, etc.

Top Media websites with dedicated promo code sections: Websites such as Le Parisien, Le Nouvel OBS, Le Monde and Le Figaro also offer a promo code section to reach a different type of audience (CSP+).

Bloggers and influencers : Influencers use their audience and recommendation power to promote products and special offers to their followers. They often share exclusive promo codes with their audience, which can generate high engagement and conversion rates. Bloggers offer articles, product reviews and buying guides on specific products. They use promo codes to encourage impulse buying.

Newsletters: Many publishers run regular newsletters in which they share the latest offers, promotions and promotional codes from various advertisers with their subscriber base. Subscribers are often more receptive to exclusive offers and special discounts sent directly to their inbox.

Email campaigns: Targeted email campaigns managed by publishers are an effective way of distributing promotional codes to existing customers and prospects. By personalizing content and offering exclusive discounts, advertisers can encourage recipients to make a purchase and build customer loyalty.

Advantages of voucher codes in affiliate marketing

It offers many advantages for advertisers:

  • Attract new customers: Promo codes are powerful incentives to action for customers, encouraging them to make purchases by offering attractive discounts or other benefits. This targeted incentive to action can help boost conversion rates and generate additional revenue for affiliates and advertisers.
  • Boosting purchasing power: promo code websites benefit from a very strong promophile audience, which has intensified in recent years. Therefore, by working a joint strategy with a promo code site, the advertiser also benefits from a visibility boost.
  • Precise performance tracking: promo codes enable precise performance tracking by reliably attributing sales and conversions to each publisher. This precision in performance tracking enables publisherss to effectively analyze the return on investment (ROI) of their campaigns and take informed strategic decisions to optimize their performance.

On the publisher side, the benefits are also numerous:

  • Expand their audience: By sharing relevant promo codes, affiliates can attract new visitors to their website or blog.
  • Gain a price advantage: Promo codes enable affiliates to gain a price advantage, enabling them to recruit new customers, increase their average basket, work on retention and limit basket abandonment, as well as boost a product launch or destocking.

VoucherTAG, the cookieless technology developed by Kwanko

VoucherTAG uses a promotional code to track sales, offering numerous advantages for affiliates and advertisers alike.

Advantages for advertisers :

  • Tracking of the promotional code that does not depend on cookies
  • Track sales even if the user changes device.
  • Precise ROI measurement for influencer marketing operations.

Advantages for publishers:

  • The use of tracked links is no longer mandatory.
  • Publishers are rewarded for all sales made using this exclusive code.
  • As an exclusive promotional code, it triggers greater engagement with communities.
  • Re-attribution of sales to the right business contributor: even if the promo code is found on coupon sites, the sale will be systematically attributed to the publisher.

In conclusion

Affiliate promo codes are an effective marketing tool for advertisers and affiliates. They help increase sales, attract new customers and retain existing ones. Promotional codes are indispensable tools for achieving business objectives and ensuring long-term success.

Launch your affiliate program with SKALE with Kwanko

If you’re an advertiser, SKALE with Kwanko helps you find potential publishers for your brand according to your criteria and content type. This self-service solution is specially designed for small and medium-sized businesses, start-ups and self-employed entrepreneurs to help them rapidly develop their e-commerce activity.

Thanks to its SaaS approach, e-merchants can manage their affiliate program on their own, or benefit from our support offer…

This comprehensive offer gives access to all the Kwanko platform’s functionalities, including its network of 180,000 distributor sites, as well as all the tools needed to manage affiliate programs.

So don’t wait any longer and launch your first affiliate program!

Paul Pages

Apr 19, 2024


What do I need to do to launch my affiliate program on SKALE?

It is very simple!
First, you have to fill in the sign-up form here.
You will then receive an email confirmation link which you will have to click on to validate your registration.
You will then be redirected to our campaign creation page.
In a few clicks, you will :
- define the country in which you want to promote your offers and products
- upload your ads
- define the commission rate that you will offer to your publishers
- set up and check the tracking pixel
- sign your online contract
- credit your account (by credit card only) which will be used to pay the first sales generated by your publishers.

Once these steps are completed, your program is live and ready to be broadcast.

Do I need a strong technical background to launch my program on SKALE?

Absolutely not and that's the whole point of our solution.
Our campaign creation page has been entirely designed to be as simple as possible, in plug & play mode. Furthermore, we are technically integrated with the main e-commerce solutions on the market, such as Shopify, Prestashop, WooCommerce (and many others) to make your job easier.

I don't have any creative ads because I am starting my business, what should I do?

Our creative studio, expert in the creation of performing ads, can do it for you. All you have to do is select one of the pay-per-use packages (6 or 12 banners) during the creation of your campaign. Our team will then contact you and offer you, in record time, a batch of high-performance creatives so that you can launch your campaign.
Please note that these ads will be your property and that you have the rights to use them for any other channels, outside Kwanko.

Which countries can I launch my affiliate program?

SKALE with Kwanko is available in Eurozone countries (and very soon available for Pound Sterling and Dollars).
This means you can launch your affiliate program in all major European countries (and shortly in the US and Canada).

How long does it take to get my program ready to go live?

We estimate that it takes 30 minutes (assuming you already have your creatives) to set up your affiliate program on SKALE with Kwanko.

What is a publisher? Where my ads will be displayed?

You will be able to run your offers and/or products on our network of more than 150,000 international publisher websites.
Our network is made up of the best e-commerce verticals, mainly:
- content websites, blogs, and social networks with a direct affinity with your core target, directly targeting your brand and products
- price comparison websites sites for optimal promotion of your products
- cashback websites, promo codes, and voucher sites to reach communities of buyers
- remarketing visitors to your online store
- Performance-based Social Ads to reach prospects through ultra-precise targeting

Can I integrate my own publishers and manage all my partnerships in one tool?

Of course!
All you have to do is ask your publishers to register for free on our platform here.

How will I activate publishers on my affiliate program?

A search directory of publishers (by vertical, theme/sector, country, etc.) will enable you to identify the best websites in affinity with your audience. You'll be able to invite them to join your affiliate campaign. The websites will then be notified of your interest: all they will have to do is set up your ads on their websites. In addition, websites may also spontaneously apply for your campaign and you can approve them on your interface if they're a good fit.

How do I know if the payout I offer is attractive to publishers?

It is key to define the right payout that is, on the one hand, attractive for publishers and, on the other hand, profitable for you also.
This is why we have created an ROI calculator that will allow you to determine a range of commission to offer to your publishers. Click here and start your estimate.

What is Kwanko's commission rate on each sale?

It's simple: 0%.
Indeed, there is no platform commission with our SKALE offer.
The entire payout is paid to the publishers who will generate sales on your online store.
For a very simple reason: this is a self-service offer. This means that you launch and manage your campaign by yourself. However, you can choose to be accompanied by our experts by subscribing to our pay-per-use offers. In this case, the price is fixed.

How will I animate with my network of publishers?

SKALE with Kwanko provides you with a messaging tool to communicate directly with your publishers and negotiate specific deals and highlights. You can, for example, announce the setup of new offers, publisher challenges, payout increases during peak periods or negotiate one-to-one deals.

How does Kwanko track sales?

We track sales with the implementation of a tracking pixel.
In concrete terms, this is a code that you will install on your website in a very simple way with our plug & play solution. Everything will be explained to you when you create your campaign. The publishers will incorporate ads and install them on their website(s).

How do publishers get paid?

SKALE with Kwanko is a performance-based business model. This means that you only pay for the sales generated on your online store. Our platform tracks the sales and the publishers associated with those sales. Once you have validated the sales in question, our platform will automatically manage the payment of the publishers.

What tools are available on the platform?

On the Kwanko platform, you will find all the tools that will allow you to manage, analyze and optimize your affiliate program: detailed statistics in real-time, complete reports, APIs, conversion and payment management tools, a messaging tool as well. Please note that whatever pricing plan you choose, you will have access to ALL the features of the Kwanko platform.

How much does SKALE with Kwanko cost?

You pay a monthly fee (from 99€/month*) for the use of the platform and all its features. And you pay your publishers the commission rate per sale that you have previously defined. Unlike other platforms, there is 0% platform commission with SKALE. To learn more about our pricing, click here.

What are pay-per-use services?

The pay-per-use services are additional services that you can choose to take at any time. You choose when you need support, whether it be technical (help with technical implementation), operational (Starter and/or Booster Pack) or creative (6 or 12 banner pack). The prices are fixed.

What happens if I exceed my annual spendings defined in my chosen plan? Will my campaign stop?

Of course not! If you exceed your limit spending defined in your plan, your conversions will continue to be tracked. However, you will be upgraded to the upper plan the following month and you will be alerted by email.

Can I change my pricing plan at any time?

The upgrade of pricing is automatically managed by our platform according to your annual advertising expenses. But you can opt for an annual package (2 months are offered) and decide to go back to a monthly basis at any time.

Why is there a minimum commitment of 3 months?

This is the time you need to assess its potential.
Indeed, between the activation of the campaign on our network, the implementation by the publishers, the generation of the first sales, and the validation of these sales, 3 months is the period we consider necessary to be able to draw up an initial assessment and judge the profitability of the model for you.

Can I unsubscribe from SKALE with Kwanko?

After this 3 month period, you can request your termination after 14 days by sending an email to If your deposit has not been used, we will proceed to refund the outstanding amount. Of course, we don't want it to happen. A series of comprehensive tutorials and documents (wiki), written by our operational teams, will give you plenty of tips on how to take advantage of affiliate marketing and scale your eCommerce business.

What is the free trial and how can I activate it?

The free trial corresponds to the period between the first day of the launch of your affiliate program and the end of the calendar month, during which you will not be charged the monthly or annual plan. You will be able to discover the full potential of the SKALE platform with complete peace of mind. During this period, you can interrupt your affiliate program free of charge by contacting the SKALE team by email at:

If you do not cancel, the pricing plan you have subscribed to will take effect from the 1st of the month following the launch of your affiliate program, i.e. at the end of the Free Trial Period.

Please note that the publishers' commissions remain due and will be deducted from the refund of the deposit you made when you launched your affiliate program.