Affiliate marketing trends 2023 for successful online acquisition

Affiliate marketing trends 2023 for successful online acquisition

Affiliate marketing is a marketing tool that consists of collaborating with broadcasters to promote a company’s products or services. It has become increasingly popular in recent years and allows companies to acquire customers effectively.  

Before discussing the trends in affiliation in 2023, we would like to introduce you to the different types of distributors that exist today and their advantages in order to help you choose the type of distributor that is right for you. 

How to choose the right type of publisher for your business?

Factors to consider when choosing a publisher

Choosing the right type of publisher for your business is an essential part of your affiliate marketing strategy. To help you select the most suitable partner for your acquisition strategy, there are some key factors to consider. 

Firstly, you need to ensure that the publisher you select has a relevant audience for your product or service. This is because a targeted audience is essential to maximise the relevance of your campaign and generate sales. 

Depending on your sector, you will need to determine which type of broadcaster is right for you. Sharing the same values, collaborating effectively and achieving common goals can help strengthen your company’s reputation and brand image. In this way, customers will associate the presenter with your values.

The benefits of each type of presenter

Presenters play an important role in a company’s membership strategy. There are different types of presenters, offering many advantages:

Bloggers provide in-depth opinions and reviews of products or services. 

Influencers, because of their fame, can create a buzz around your offer.

Price comparison sites are valued for their ability to highlight the most competitive offers.

Cashback sites can encourage customers to buy regularly from sites with a monetary payout. 

Promotional code sites are also popular for enticing customers to buy by offering exclusive discount codes. 

Email broadcasters are effective in reaching a targeted audience via email.

Display broadcasters can improve your brand’s visibility by placing banner ads on websites relevant to your target audience. 

It is therefore important to choose the type of publisher that best suits your business and your affiliate marketing objectives.

It is therefore important to choose the type of broadcaster that best suits your business and your affiliate marketing objectives.

If you want to know more about each type of broadcaster, see our article on the subject:

How to Find and Recruit Broadcasters

Affiliate platforms, such as SKALE with Kwanko, help you find potential publishers for your business based on your criteria and content type.

This self-service solution is specially designed for small and medium-sized businesses, start-ups and self-employed entrepreneurs to help them quickly grow their e-commerce business.

Thanks to its SaaS approach, e-merchants can manage their affiliate programme on their own or be supported through our coaching offer. This will enable them to boost their online sales using the performance marketing model. Distributors are paid on a commission basis, a very attractive and profitable model.

This comprehensive package provides access to the full functionality of the Kwanko platform, including its network of 150,000 publisher sites, as well as all the tools needed to manage affiliate programs. 

Kwanko makes it easy for you to find a central location of publishers that you can contact quickly.  

If you would like to see how our affiliate platform works, click here:

Trends and developments in membership in 2023

Recent changes in affiliation

Affiliation is a sector that has been growing rapidly since the 2000s and this increase is not about to stop. New players are emerging and new practices are being developed regularly. Today, 8 out of 10 brands have an affiliate programme! (1) 

Here are the trends to watch in 2023:

On the one hand, the remuneration models for broadcasters are constantly changing. Sales commissions are no longer the only means of remuneration for broadcasters. For example, some companies offer bonuses for qualified leads, application downloads or newsletter subscriptions. Marketers can also be remunerated on the basis of a cost-per-action (CPA) model, where the advertiser only pays if the specific action is completed.

On the other hand, affiliate channels are growing. While blogs and promotional code sites have long been the trendiest, social networks, podcasts and online videos are now becoming increasingly important. Companies need to be aware of these changes to adopt the best possible strategy in line with current trends.

Current trends in affiliate marketing

One of the major trends in affiliate marketing in 2023 is the rise of influencer marketing. Companies are increasingly working with influencers to promote their products to a specific audience. Influencers are often considered trustworthy in their field, and their recommendation can have a significant impact on the target audience. 

Another important trend is the increasing personalization of affiliate marketing. Companies are looking to provide a more personalised and targeted experience to consumers, using automated marketing techniques and audience segmentation. 

Finally, regulatory compliance and transparency are very important in affiliate marketing. Indeed, there are stricter regulations regarding the disclosure of business relationships. Therefore, companies need to make sure that their affiliate strategy is compliant with current laws and regulations, in order to avoid legal problems.

Predictions for the future of affiliate marketing

The future of affiliate marketing looks very bright. Current trends, such as the increase in the number of micro-influencers (with between 10,000 and 50,000 followers on social networks) are expected to continue into 2023. Already now, companies are adopting strategies to acquire new customers online.

At the same time, broadcasters will have to adapt to increasingly demanding consumers, who are looking for personalised shopping experiences and quality products. Emerging technologies, such as virtual reality and artificial intelligence, may also offer new opportunities for affiliation. 

Companies will need to remain vigilant to these trends and adapt accordingly to take advantage of them and optimise their online acquisition strategy.

In conclusion, in an increasingly competitive environment, affiliate marketing is an effective solution for companies wishing to acquire new customers online. However, it is important to choose the right type of publisher according to the needs of the business and the market trends. Businesses should also be aware of recent changes in membership and current and future trends. By following these principles, companies can make good use of the many benefits of affiliate marketing and integrate them effectively into their online acquisition strategy.

Source :

Clara Michaud

Apr 27, 2023


What do I need to do to launch my affiliate program on SKALE?

It is very simple!
First, you have to fill in the sign-up form here.
You will then receive an email confirmation link which you will have to click on to validate your registration.
You will then be redirected to our campaign creation page.
In a few clicks, you will :
- define the country in which you want to promote your offers and products
- upload your ads
- define the commission rate that you will offer to your publishers
- set up and check the tracking pixel
- sign your online contract
- credit your account (by credit card only) which will be used to pay the first sales generated by your publishers.

Once these steps are completed, your program is live and ready to be broadcast.

Do I need a strong technical background to launch my program on SKALE?

Absolutely not and that's the whole point of our solution.
Our campaign creation page has been entirely designed to be as simple as possible, in plug & play mode. Furthermore, we are technically integrated with the main e-commerce solutions on the market, such as Shopify, Prestashop, WooCommerce (and many others) to make your job easier.

I don't have any creative ads because I am starting my business, what should I do?

Our creative studio, expert in the creation of performing ads, can do it for you. All you have to do is select one of the pay-per-use packages (6 or 12 banners) during the creation of your campaign. Our team will then contact you and offer you, in record time, a batch of high-performance creatives so that you can launch your campaign.
Please note that these ads will be your property and that you have the rights to use them for any other channels, outside Kwanko.

Which countries can I launch my affiliate program?

SKALE with Kwanko is available in Eurozone countries (and very soon available for Pound Sterling and Dollars).
This means you can launch your affiliate program in all major European countries (and shortly in the US and Canada).

How long does it take to get my program ready to go live?

We estimate that it takes 30 minutes (assuming you already have your creatives) to set up your affiliate program on SKALE with Kwanko.

What is a publisher? Where my ads will be displayed?

You will be able to run your offers and/or products on our network of more than 150,000 international publisher websites.
Our network is made up of the best e-commerce verticals, mainly:
- content websites, blogs, and social networks with a direct affinity with your core target, directly targeting your brand and products
- price comparison websites sites for optimal promotion of your products
- cashback websites, promo codes, and voucher sites to reach communities of buyers
- remarketing visitors to your online store
- Performance-based Social Ads to reach prospects through ultra-precise targeting

Can I integrate my own publishers and manage all my partnerships in one tool?

Of course!
All you have to do is ask your publishers to register for free on our platform here.

How will I activate publishers on my affiliate program?

A search directory of publishers (by vertical, theme/sector, country, etc.) will enable you to identify the best websites in affinity with your audience. You'll be able to invite them to join your affiliate campaign. The websites will then be notified of your interest: all they will have to do is set up your ads on their websites. In addition, websites may also spontaneously apply for your campaign and you can approve them on your interface if they're a good fit.

How do I know if the payout I offer is attractive to publishers?

It is key to define the right payout that is, on the one hand, attractive for publishers and, on the other hand, profitable for you also.
This is why we have created an ROI calculator that will allow you to determine a range of commission to offer to your publishers. Click here and start your estimate.

What is Kwanko's commission rate on each sale?

It's simple: 0%.
Indeed, there is no platform commission with our SKALE offer.
The entire payout is paid to the publishers who will generate sales on your online store.
For a very simple reason: this is a self-service offer. This means that you launch and manage your campaign by yourself. However, you can choose to be accompanied by our experts by subscribing to our pay-per-use offers. In this case, the price is fixed.

How will I animate with my network of publishers?

SKALE with Kwanko provides you with a messaging tool to communicate directly with your publishers and negotiate specific deals and highlights. You can, for example, announce the setup of new offers, publisher challenges, payout increases during peak periods or negotiate one-to-one deals.

How does Kwanko track sales?

We track sales with the implementation of a tracking pixel.
In concrete terms, this is a code that you will install on your website in a very simple way with our plug & play solution. Everything will be explained to you when you create your campaign. The publishers will incorporate ads and install them on their website(s).

How do publishers get paid?

SKALE with Kwanko is a performance-based business model. This means that you only pay for the sales generated on your online store. Our platform tracks the sales and the publishers associated with those sales. Once you have validated the sales in question, our platform will automatically manage the payment of the publishers.

What tools are available on the platform?

On the Kwanko platform, you will find all the tools that will allow you to manage, analyze and optimize your affiliate program: detailed statistics in real-time, complete reports, APIs, conversion and payment management tools, a messaging tool as well. Please note that whatever pricing plan you choose, you will have access to ALL the features of the Kwanko platform.

How much does SKALE with Kwanko cost?

You pay a monthly fee (from 99€/month*) for the use of the platform and all its features. And you pay your publishers the commission rate per sale that you have previously defined. Unlike other platforms, there is 0% platform commission with SKALE. To learn more about our pricing, click here.

What are pay-per-use services?

The pay-per-use services are additional services that you can choose to take at any time. You choose when you need support, whether it be technical (help with technical implementation), operational (Starter and/or Booster Pack) or creative (6 or 12 banner pack). The prices are fixed.

What happens if I exceed my annual spendings defined in my chosen plan? Will my campaign stop?

Of course not! If you exceed your limit spending defined in your plan, your conversions will continue to be tracked. However, you will be upgraded to the upper plan the following month and you will be alerted by email.

Can I change my pricing plan at any time?

The upgrade of pricing is automatically managed by our platform according to your annual advertising expenses. But you can opt for an annual package (2 months are offered) and decide to go back to a monthly basis at any time.

Why is there a minimum commitment of 3 months?

This is the time you need to assess its potential.
Indeed, between the activation of the campaign on our network, the implementation by the publishers, the generation of the first sales, and the validation of these sales, 3 months is the period we consider necessary to be able to draw up an initial assessment and judge the profitability of the model for you.

Can I unsubscribe from SKALE with Kwanko?

After this 3 month period, you can request your termination after 14 days by sending an email to If your deposit has not been used, we will proceed to refund the outstanding amount. Of course, we don't want it to happen. A series of comprehensive tutorials and documents (wiki), written by our operational teams, will give you plenty of tips on how to take advantage of affiliate marketing and scale your eCommerce business.

What is the free trial and how can I activate it?

The free trial corresponds to the period between the first day of the launch of your affiliate program and the end of the calendar month, during which you will not be charged the monthly or annual plan. You will be able to discover the full potential of the SKALE platform with complete peace of mind. During this period, you can interrupt your affiliate program free of charge by contacting the SKALE team by email at:

If you do not cancel, the pricing plan you have subscribed to will take effect from the 1st of the month following the launch of your affiliate program, i.e. at the end of the Free Trial Period.

Please note that the publishers' commissions remain due and will be deducted from the refund of the deposit you made when you launched your affiliate program.