Calculate Your ROI

Is it difficult for you to calculate your
Return on Investment?


Estimated Monthly Budget Select an estimated value of what you wish to spend on digital ads each month. It’s the base of the entire calculation.

How much do you expect to spend on a monthly basis in digital advertising?

€  5.500
How much do you expect to spend on a monthly basis in digital advertising?

Estimated CPC Value It depends on each channel cost per click, but an average can give you an idea of how much will cost per click.

How much are you expecting to pay per click?

€  2,2
How much are you expecting to pay per click?

Estimated Conversion Rate If you already have an idea from previous campaigns, that’s great. If not, try to imagine how many people could convert from the traffic originated.

How many people reach the objective at your site or landing page?

20,7 %
How many people reach the objective at your site or landing page?

Estimated Conversion Value If it’s a sale, please consider an average purchase basket. If it’s a lead, how much is it worth to you? For instance, you can calculate how much it’s worth new customers vs the lifetime value of your average customer.

How much is a single conversion worth?

€  24
How much is a single conversion worth?

Estimated Lead to Customer Rate From all the leads gathered, how many of those leads you can convert into a real customer? This metric will define the worth and success of your campaign.

How many leads convert into a real customer?

5 %
How many leads convert into a real customer?

results

Number of Clicks

2.500

Number of Leads

518

Cost-per-Lead

11

Lead Worth

125

Estimated Revenue

64.688

Estimated Profit

59.188

Return on Investment

1.076,1%